Wondering What

Knowledge Bank

By curiosity towards wisdom. Kansept’s visions abroad.

Brand Aesthetic & Colour

As humans, it’s natural for us to be attracted to visuals. Perception is an ability used every day in our daily lives, and doesn’t just affect our sight, but our overall senses as well. Often you hear the saying “Don’t judge a book by its cover,” yet we’ve all done it. Whether you’re meeting someone new or shopping for an item, you’ve made a judgement based on first glance.

basis of design atmosphere

From its scientific definition to its miraculous use of generate inner most human feelings, colour is a true gift. It generates one’s mood, appetite and desires in all of us. Its effect on our daily life is immeasurable, and it is our responsibility as designers to utilize in such way not only to express ourselves, but to foresee the reactions caused by our expressions. For any design environment, color applied in such ways to achieve styles. Color is the base for the initial design scheme, first foremost thing to be perceived and the foundation for the overall image.

DESIGNER'S ROLE IN TRANSITION

Printing industries in digitized world, welcomes the short runs, reduction in manpower, economy in preparing time and diminution in production costs. Design being inseparable to printing, it determines the quality and the demand. And in this transitional period, designers are the main candidate to establish the future in printing. With digitally simplified printing process, designers must explore the creativity within printing and cultivate the new genre. Designer’s expansion in this territory with this transition, printing’s own creativity will soon emerge.

Design Fees, how do you charge?

Are you a fairy god mother’s chosen Creative force to rescue the universe with expensive fairy dusts? Whatever you do, dust it off by the hour. Set rate to given period time. In favourable to clients, flat fees with no surprises in getting the final bill. As a service provider, hourly pricing should be accounted for a project. These are based on number of concepts (small or big in application) which requires no revisions nor the anticipated client’s inputs. Solid, as minimal requires to be simple more over impactful.